Fast Facts

Education a key to countering the farming naysayers

Sheep and beef farmers are facing testing times, and many of the challenges are outside their control, Federated Farmers Meat & Fibre Council Chairperson Rick Powdrell says.

“For many of us our resilience will be tested and our ability to support each other and communicate with the wider industry will be paramount,” Powdrell told the council, which is meeting in Wellington.

His message to farmers was not to waste time and emotion worrying about issues they can’t influence – adverse events, regulations, currency volatility, global trade and market access.

What they should do is seize every opportunity they can to tell the positive stories of rural life to whoever will listen.

The red meat and wool sector was worth $8.2 billion to New Zealand in the 2016 season; “as much as many would like to think, we are not the poor cousin of dairy”.

Farming practices were constantly being portrayed in a negative manner, so often by totally uninformed people, Powdrell said.

“The frustrating thing is when invited to view the realities of the practice they are passing judgement on, most decline. We must continue to engage with them, share our experiences and invite them on farm.

“Encouraging, promoting, highlighting and educating best practice is a very positive means of improving on-farm uptake, and carried out well can have the spin-off of enlightening the wider public.”

Powdrell said the annual Bay of Plenty Federated Farmers Farm Day reminded him how far removed many children and some adults have got from practices on the land.

Likewise, the lack of rural content in the school curriculum was not helping spread positive stories of rural life.

“In recent times the Red Meat Profit Partnership and NZ Young Farmers have picked up the baton in this area and are working with schools to further the agricultural content in the curriculum.

“Once we have visitors on farm, and can gain their confidence, the absorption of knowledge is immense. You can often witness the excitement and transformation from a position of little knowledge, often fear, to wanting to know more and understand.”

Greater understanding will have spin-offs as agriculture and agri-businesses look for skilled people for their future workforce. That grounding needs to begin during school years, he said.

The focus of agricultural training is being refined to assist schools to offer agricultural options and create the links to post school tertiary study and practical training.

“At the same time we as farmers need to clearly understand our role as a good employer, an efficient trainer and a provider of good pastoral care,” Powdrell said.

Farmers faced other challenges around consumption, synthetic alternative proteins, ever-increasing compliance, the anti-farming brigade and how to grow markets.

Beef + Lamb NZ, processing companies the Meat Industry Association and other agencies were working on these issues, “and farmers will have ideas also,” Powdrell said.

“But are we co-ordinating our efforts to get best bang for our buck through all these organisations, avoiding duplication and having a common strategy of where we are heading and how we approach these challenges?”
Farmers faced pressures on how they used the land.

“As one Canterbury farmer said to me recently, ‘I own my farm but it has got to the point where I am losing all say in what I do on it’.

“The problem is that so much money is being used for the processes of remedying the problem and lengthy legal challenges rather than being used on the ground for future mitigation measures,” Powdrell said.
He hoped councils shared best practice on what worked “so we are all learning from each other’s mistakes and successes”.

Powdrell said the words he intends hammering in 2017 are “engage, communicate, unite and support”.

We need a movement led by rural people built of hope instead of fear; science instead of emotion; education instead of litigation; resolution instead of conflict; employing rather than destroying human resources, he said.

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