AsureQuality and Bureau Veritas form exciting new venture in South East Asia.
New partnership between two market leaders will benefit both the growing food industry in South East Asia and Kiwi exporters.
New Zealand’s premier food assurance business AsureQuality and global leader Bureau Veritas are pleased to announce the formation of a new joint venture in South East Asia, BVAQ. Based in Singapore, this new partnership will bring their combined expertise and extensive capabilities to the fast-growing South East Asian food industry, as well as provide on the ground support for New Zealand food and primary exporters to this region
The partnership will combine and strengthen the existing footprints across South East Asia. AsureQuality have been operating a strong food testing business with a state-of-the-art laboratory in Singapore since 2010; while Bureau Veritas has newly established food testing laboratories in Vietnam, Indonesia, Thailand, plus a majority share in Permulab – a Malaysian leader in food and water testing. Together, they will operate BVAQ as a “hub and spoke” business model throughout Singapore, Malaysia, Indonesia, Thailand and Vietnam.
AsureQuality and Bureau Veritas have previously partnered together in 2016 with their successful joint venture acquisition of Diary Technical Services (DTS), the leading food testing provider in Australia, and are excited to expand this relationship to the South East Asia region.
“Partnering with Bureau Veritas in DTS has already proved to offer strong synergies. This new partnership is a great fit for both organisations and will enable us to provide better service to customers in this important region” says John McKay, Chief Executive Officer of AsureQuality.
BVAQ will be jointly governed and will extend the range and scope of services to South East Asia – a thriving growth region that is home to an increasingly complex food regulatory environment.
“For food producers in the region, the value of having New Zealand government-owned AsureQuality along with global powerhouse Bureau Veritas, brings a huge amount of trust and credibility.” says McKay.
“We also see tremendous benefits for New Zealand food and primary industry exporters. The greater geographic reach means we’ll be closer on the ground in these markets offering local testing and support. We also look forward to bringing international market insights back in to our customers here in New Zealand.”
Didier Michaud-Daniel, Chief Executive Officer of Bureau Veritas adds “This move solidifies our successful partnership with AsureQuality in Asia-Pacific. By combining our existing capabilities, BVAQ quickly strengthens our footprint in Agri-food in the fast-growing market of South East Asia”.